Making Gender: Big Pharma, HPV Vaccine Policy, and Women's Ontological Decision-Making

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Michelle Wyndham-West

Making Gender

Big Pharma, HPV Vaccine Policy, and Women's Ontological Decision-Making

Michelle Wyndham-West

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Hardback

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English

University of Toronto Press
01 November 2023

Gender studies, gender groups; Telemedicine; Health psychology; Medical counselling

This book aims to understand how gender and risk have been incorporated into women's decision-making around the HPV vaccine.

Making Gender endeavours to understand how the HPV vaccine became gendered within the Canadian policy landscape - when the virus is gender blind and is linked to cancer in all genders - and how women's experiences with this 'gendered risk' have been folded into their vaccine decision-making.

Drawing on ethnographic fieldwork and archival research, Michelle Wyndham-West explores the creation and circulation of gendered risk as it was deployed in pharmaceutical and policy discourses surrounding the rollout of the HPV vaccine. The book contextualises the background for how gendered risk was mediated by two groups of women: mothers negotiating the vaccine for their daughters in school-based immunisation programs and university students who experienced frequent HPV infections. The book explores these women's efforts to be good mothers and strong young women entering adulthood who felt vulnerable in sexual health negotiation. As a result, Making Gender reveals how vaccine decision-making took an ontological form, as an inherently social and cultural process embedded in women's experiences.

By: Michelle Wyndham-West
Imprint: University of Toronto Press
Country of Publication: Canada
Dimensions: Height: 235mm, Width: 159mm, Spine: 22mm
Weight: 380g
ISBN: 9781487509200
ISBN 10: 1487509200
Pages: 176
Publication Date: 01 November 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Illustrations Acknowledgments 1. Introduction 2. Navigating Controversies and Doing Mothering: Making HPV Vaccine Decisions for Their Daughters 3. University-Aged Women’s Experiences with HPV Infection and Vaccine Decision-Making 4. Media Landscape: Controversies and Competing Narratives 5. Vaccine Marketing by Harnessing Hegemonic Cultural Discourses of Risk and Gender 6. Gendered Vaccine Policymaking 7. Conclusion: Theoretical Contributions and Reassessing Gender-Based Analysis Policymaking Notes References Index

Michelle Wyndham-West is the graduate program director of the Design for Health and Inclusive Design programs and an assistant professor in the Faculty of Design at OCAD University.

Reviews for Making Gender: Big Pharma, HPV Vaccine Policy, and Women's Ontological Decision-Making

"" Making Gender offers a multimodal methodology - ethnographic interviews, marketing image and document analysis, longitudinal news analysis, policy content analysis - on a hot-button public health topic: HPV vaccination and vaccine campaigns in Canada between 2007 and 2017. This highly readable and well-written book fills a gap in the literature by providing a lively scholarly account that considers public commentary alongside the voices of women as they grapple with the decision of whether to vaccinate themselves or their children."" --Kristin Bright, Assistant Professor of Anthropology, Middlebury College "" Making Gender is a welcome addition to social and health science literature on HPV. Wyndham-West sheds light on how the HPV vaccine became gendered, how women engage with notions of risk and gender, and how such notions inform HPV-related decision-making. This book is a major contribution to research in medical anthropology on HPV."" --Nolan Kline, Assistant Professor, Health Behavior and Health Systems, University of North Texas Health Science Center School of Public Health