Make It New: A History of Silicon Valley Design

— —

Barry M. Katz (Professor of Humanities and Design; Consulting Professor of Mechanical Engineering, California College of the Arts) John Maeda (Global Head, Computational Design and Inclusion, Automattic, Inc.)

Make It New

A History of Silicon Valley Design

Barry M. Katz (Professor of Humanities and Design; Consulting Professor of Mechanical Engineering, California College of the Arts), John Maeda (Global Head, Computational Design and Inclusion, Automattic, Inc.), John Antonelli

$39.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

MIT Press
21 April 2017

Art & design styles: Postmodernism; Industrial: Commercial Art & Design

Series: The MIT Press

"The role of design in the formation of the Silicon Valley ecosystem of innovation.

California's Silicon Valley is home to the greatest concentration of designers in the world- corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously ""Designed in California,"" but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies-including IDEO, frog, and Lunar-and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply ""design thinking"" to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader-including Douglas Engelbart, Steve Jobs, and Don Norman-Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation."

By: Barry M. Katz (Professor of Humanities and Design; Consulting Professor of Mechanical Engineering California College of the Arts)
Foreword by: John Maeda (Global Head Computational Design and Inclusion Automattic Inc.), John Antonelli
Imprint: MIT Press
Country of Publication: United States
Edition: 1
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 454g
ISBN: 9780262533591
ISBN 10: 0262533596
Series: The MIT Press
Pages: 280
Publication Date: 21 April 2017
Recommended Age: From 18
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Paperback
Publisher's Status: Active

Barry M. Katz is Professor of Industrial and Interaction Design at California College of the Arts, Consulting Professor in the Design Group, Department of Mechancial Engineering, at Stanford University, and Fellow at IDEO, Inc. He is coauthor of Change by Design, with Tim Brown, and NONOBJECT, with Branko Lukić (MIT Press). An internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD). He is the author of Design by Numbers, The Laws of Simplicity, and Redesigning Leadership, all published by The MIT Press.