Make It Memorable

Writing and Packaging Visual News with Style

Bob Dotson, Drew Jordan

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English

Rowman & Littlefield
22 June 2023

Film movie production: technical skills; Media studies; Press & journalism

In Make It Memorable, former NBC News correspondent Bob Dotson and New York Times visual investigations producer Drew Jordan present a unique and engaging hands-on approach to the craft of visual storytelling. The third edition offers new insight for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples.

By: Bob Dotson, Drew Jordan
Imprint: Rowman & Littlefield
Country of Publication: United States
Edition: Third Edition
Dimensions: Height: 228mm, Width: 152mm, Spine: 12mm
Weight: 281g
ISBN: 9781538174906
ISBN 10: 1538174901
Pages: 200
Publication Date: 22 June 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Chapter 1: Become a Better Storyteller Chapter 2: Getting Started Chapter 3: Successfully Pitch the Stories You Want to Do Chapter 4: Interviewing Chapter 5: Look for Different Ways to Tell Your Story Chapter 6: Shooting Your Story Chapter 8: Writing Chapter 9: Lighting the Path to What’s New Additional Videos Available for Viewing Appendix Glossary of Script Cues Acknowledgments Index About the Authors

"Bob Dotson, special correspondent for the NBC Today show, has more than forty years of experience in the field of broadcast journalism. His long running “American Story” segment is one of the most honored series in network television history, winning more than 100 awards, including eight Emmys. Dotson has received more than seventy awards, including six Edward R. Murrow Awards for ""Best Network News Writing"", top journalism awards from DuPont-Columbia and the Robert F. Kennedy Foundation, numerous National Headliner Awards, the Sprague Memorial Citation from the National Press Photographers Association, and the William Allen White Foundation’s 2015 National Citation for long-standing journalistic excellence in service to the profession and community. Drew Jordan is a motion design, graphics, and creative visuals specialist on the Visual Investigations team at the New York Times. He was part of a team that won a Pulitzer Prize in 2020 for coverage of Russia's bombing of hospitals in Syria, and has been a graphics editor and producer for 4 News and Documentary Emmy Awards. Before joining the New York Times in 2017, he worked as a creative lead for NBC, and prior to that ran his own studio specializing in motion design for journalistic and documentary productions."

Reviews for Make It Memorable: Writing and Packaging Visual News with Style

A great story can look so natural but hide the truth that a story is a carefully made thing. The good news is that two great visual storytellers, with skill and generosity, have revealed the process in all of its graceful complexity and shown us the way. For generations, Bob Dotson has shown us how to connect with the audience utilizing people-focused video storytelling, both through his work and his instruction. Make It Memorable continues to be an invaluable resource for journalism that matters and the next generation of journalists will surely benefit from this new edition. Rarely do you get a chance to see how a master storyteller works. This is it. This wonderful book shows you how to build great stories step by step.