Major Label Mastering

"""Absolutely essential for anyone seriously considering any aspect of mastering as their passion or career choice […] this is an under-the-hood approach which anyone involved in mastering can use to understand the entire process."" - Greg Calbi, Sterling Sound ""One of the first songs that Evren mastered for me was a very open, old-school sounding, Ray Charles-esque type of song. He suggested using one of the classic Capitol Records echo chambers on the mix. My first thought was, 'thats insane!', but my second thought was, 'thats cool!, let’s do it!' I realized very quickly that I was working with a very creative, open-minded Mastering Guru, who was going to take my mixes to a new level of creativity. Since then, Evren has mastered well over 800 songs for me. In addition to the great sounding final master, what I value about Evren is that he understands the importance of building the relationship between the Mixer and Mastering Engineer. Over the years my mixes have evolved and improved based on what I've learned from Evren and his creative approach, techniques and ideas that he has added to my mixes. It's as if we're on the same football team and I pass him the ball around the 30 yard line so to speak, and Evren runs it in the rest of the way for the goal! Now he has put his techniques and creative approach to Mastering in writing. This book is a must-have for any aspiring student or professional alike seeking a better understanding of the fine art of Mastering!"" Bill Appleberry, Producer, Mixer (The Voice, The Wallflowers, Operator, Puddle Of Mudd, Stone Temple Pilots) ""This is great. Evren is one of the best mastering engineers in the world and he's written a book about his craft."" - David Holley, Group Managing Director Wise Music Group (Former Managing Director Abbey Road Studios, Former SVP EMI Music) ''Mastering is often considered a mysterious black art, but while there is certainly a lot of artistry involved Evren Göknar’s book, published in April 2020 (Routledge/Focal Press), dispels the mystery in a very readable and understandable way. For anyone with an interest in mastering, either for DIY projects or as a potential career path, Evren has crammed a lot of really helpful information and very practical advice into this book, along with very sensible and constructive guides to developing and honing the core skills, techniques and approaches that make a good mastering engineer. I particularly appreciated the emphasis on developing and honing listening skills. It’s well worth adding to the book shelf.'' SOUND ON SOUND (SOS), Hugh Robjohns ""Whether a budding engineer or a seasoned pro, readers will come away from Major Label Mastering with far greater understanding and appreciation for the newly demystified process of mastering."" Clive Young, ProSoundNews"