Mainstreaming Ayurveda: Alternative Medicine and Public Health Care System in Delhi

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Sharmistha Mallick

Mainstreaming Ayurveda

Alternative Medicine and Public Health Care System in Delhi

Sharmistha Mallick

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English

Routledge India
30 July 2025

Personal & public health; Medical sociology; Complementary medicine; Ayurvedic therapies

This book brings concepts, practices of Ayurveda and its interface with modern health care set-up in Delhi, India. It presents a new conceptual framework in studying public health in India, offers policy recommendations and outlines the challenges of mainstreaming of alternative medical systems in India.

Drawing on a wealth of primary data that looks at the social profile of patients, gender, disease profile of patients, prescriptions, average cost per prescription and kinds of medicines prescribed, the monograph explores patterns of health behaviour through the perceptions of doctors and patients, administrators and their negotiations with the bureaucratic health structure. It analyses the power and structures between practitioners of modern medicine and Ayurvedic doctors and the issues of cross referral and formal and informal levels of interaction/network between the two medical systems.

Engaging with current debates around public health in India, the volume will be of interest to scholars and researchers of public health and sociology of health and medicine, public policy and public administration and South Asian studies.

By: Sharmistha Mallick
Imprint: Routledge India
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032727486
ISBN 10: 1032727489
Pages: 262
Publication Date: 30 July 2025
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Sharmistha Mallick teaches Sociology in the Department of Sociology at Kamala Nehru College of University of Delhi in India. She specializes in the fields of Medical Anthropology, Sociology of Health and Medicine, Urban Studies and Sociology of Music. She completed her studies from Delhi School of Economics and Jawaharlal Nehru University, New Delhi. She has published research articles in journals and edited volumes including in Journal of Ayurveda and Integrative Medicine and Indian Journal of Public Health. She has also been part of the national and international projects including DAAD-UGC and ICSSR.