Magical Tourism and Enchanting Geographies: Storytelling, Heritage, Fantasy, and Folklore

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Jane Lovell Nitasha Sharma

Magical Tourism and Enchanting Geographies

Storytelling, Heritage, Fantasy, and Folklore

Jane Lovell, Nitasha Sharma

$305

Hardback

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English

Routledge
06 June 2025

Museums & museology; Cultural studies; Tourism industry; Hospitality industry

Series: Routledge Insights in Tourism Series

This book explores the events, attractions, and places that comprise magical tourism. It showcases magical storytelling, ecologies, realities, entities, belief systems, cultural heritage, and rituals leading to spiritual, otherworldly, enchanting, mindful, interconnected, green, and dark experiences.

The volume offers the reader insights into the exciting, popular new tourism trend of magical tourism and its over-arching attributes and tropes. Chapters feature a number of case studies and discussions including the history of magical travel, studies of affect, witch festivals, the rights of mythical animals, folkloric beasts, unmappable places that seem to retreat and slide sideways, multi-layered place folklore and mythology, portals, nexuses of meaning, fayres, festivals, identities, and cos-play. This volume addresses the challenges of sustainable futures, green heritages, commercialisation, representation, inclusion, accessibility, community ownership, magical events, beliefs, and practices and asks if there is a magical turn in research.

The book is highly relevant to those with expertise and interest in geography, tourism, hospitality and events studies, marketing, religious studies, anthropology, sociology, and heritage and cultural studies.

Edited by: Jane Lovell, Nitasha Sharma
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 600g
ISBN: 9781032528045
ISBN 10: 1032528044
Series: Routledge Insights in Tourism Series
Pages: 222
Publication Date: 06 June 2025
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Jane Lovell is at reader at Canterbury Christ Church University where she teaches tourism and events, specialising in creative destinations, green festivals, event experience design, and heritage tourism. Her research and publications focus on heritage and include storytelling, myth, legends and folklore, fantasy, magical, film and literary tourism, light shows, place agency, new animism, and more-than human eventscapes. Nitasha Sharma is a lecturer at the Department of Geography, University of Alabama (USA). She is a tourism geographer whose research broadly examines the multiple and contested representations of place and spatial behavior through projects situated in critical tourism studies. She specialises in the perception of authenticity, dark tourism, folklore and heritage, magical tourism, rituals, pilgrimage, and sacred spaces.