Luxury and Pleasure in Eighteenth-Century Britain

Name: Luxury and Pleasure in Eighteenth-Century Britain
Price: 241 AUD
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ISBN: 9780199272082

Maxine Berg (, Professor of History, University of Warwick)

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Hardback

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English

Oxford University Press
01 July 2005

British & Irish history; Modern history to 20th century: c 1700 to c 1900; Social & cultural history; Consumerism; Economic history

Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by the end of the eighteenth century. These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury', one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old. Luxury and Pleasure in Eighteenth-Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the industrial revolution and British products 'won the world'.

By: Maxine Berg ( Professor of History University of Warwick)
Imprint: Oxford University Press
Country of Publication: United Kingdom
Dimensions: Height: 242mm, Width: 164mm, Spine: 26mm
Weight: 844g
ISBN: 9780199272082
ISBN 10: 0199272085
Pages: 392
Publication Date: 01 July 2005
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Maxine Berg is Professor of History at the University of Warwick where she has taught since 1978. She is also Director of the Warwick Eighteenth-Century Centre and has recently become a Fellow of the British Academy. Currently writing on global history and the history of luxury and consumer culture, she has also published widely on women's history and on the economic and social history of the Industrial Revolution.

Reviews for Luxury and Pleasure in Eighteenth-Century Britain

...deserves to be the final word on the luxury debate in Britian Martyn Powell, Annual Bulletin of Historical Literature Luxury and Pleasure is an interesting, accessible and well-illustrated synthesis of new research and recent writing, and helpfully concludes by pointing to further areas of research Hannah Smith, History Journal She aims to re-connect product and process, and succeeds triumphantly. Massive detail, briskly summarized, is subordinated to a series of arguments that give this powerful but combative work its freshness. Toby Barnard, TLS ...rewarding account... Toby Barnard, Times Literary Supplement It offers fresh insights not only into the character and motivations of American consumers, but also the broader social and cultural relationships between Britain and her (ex-)colonies. Urban History Journal, Vol. 34/1 Readers will find this book valuable Joyce Burnette, English Historical Review