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Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry
— —
Jacquie McNish & Sean Silcoff
Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry by Jacquie McNish & Sean Silcoff at Abbey's Bookshop,

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry

Jacquie McNish & Sean Silcoff


9781847941725

Random House


Business & Economics;
Business studies: general


Paperback

$35.00  $12.00
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This title was short-listed for the FT/McKinsey Business Book of the Year Award 2015.

In 2009, BlackBerry controlled half of the US smart phone market. Today that number is less than one per cent. What went so wrong? Losing the Signal is the riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed; instead, the rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in a small Canadian city and went on to control half of the US smart phone market.

By:   Jacquie McNish & Sean Silcoff
Imprint:   Random House
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 157mm,  Spine: 24mm
Weight:   384g
ISBN:   9781847941725
ISBN 10:   1847941729
Publication Date:   November 2015
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active


In Losing the Signal, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the BlackBerry, a communication device so innovative and addictive that it was known, among aficionados, as a CrackBerry. It's a tale of rivalries, jealousies, and missed opportunities. You won't be able to put it down. -- WILLIAM COHAN, author of House of Cards and Money and Power In the tech industry, they say that you learn more from a failure than from a hit. Well, if that's true, Losing the Signal will give you a postdoctoral education. Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away. -- DAVID POGUE, author of Pogue's Basics and founder of Yahootech.com Losing the Signal tells of the marriage and divorce of Mike Lazaridis and Jim Balsillie, how two opposites built RIM into a world-beater and how they lost it. This is first-class reporting that reads like a juicy novel, with one amazing story after another. A terrific book. -- HOWARD GREEN, author of Banking on America

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