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Logo Design. Global Brands

Julius Wiedemann

$49.99

Hardback

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Taschen GmbH
02 October 2019
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ??such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.

From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
Edited by:  
Imprint:   Taschen GmbH
Country of Publication:   Germany
Edition:   Multilingual edition
Dimensions:   Height: 195mm,  Width: 140mm,  Spine: 44mm
Weight:   1.033kg
ISBN:   9783836576758
ISBN 10:   3836576759
Series:   Bibliotheca Universalis
Pages:   608
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

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