Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent.
This
book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains
case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.
By:
Mark Chong (S'pore Management Univ S'pore), Flocy Joseph (S'pore Management Univ, S'pore) Imprint: World Scientific Publishing Co Pte Ltd Country of Publication: Singapore ISBN:9789811221217 ISBN 10: 9811221219 Pages: 192 Publication Date:13 January 2021 Audience:
College/higher education
,
Professional and scholarly
,
Primary
,
Undergraduate
Format:Hardback Publisher's Status: Active