Richard Evans has worked in the music industry for over thirty years in a variety of roles, including positions at London Records, Factory Records and MTV Europe. In 1998 he set up marketing consultancy The Fan Base and has been connecting musical artists with their audiences ever since. He is the founder of the This Is Not Retro website and record label and has worked for Andy Bell, Vince Clarke and Erasure since 2009. Richard is based in Dorset where he lives in perpetual fear of being asked what his favourite record is.
'A comprehensive and highly readable overview of a once-future' - Mojo; 'A scroll of chronological, interwoven, but often disparate stories featuring every purveyor of synthpop you can possibly think of... a must-read' - Record Collector; 'Evans' meticulous research is synthesized into a lively and informative narrative that finally grants the genre the respect that it deserves.' - Classic Pop