Ruth Rocha is a Brazilian children's book writer, and one of the leading exponents of the new wave of Brazilian children's literature. She debuted in the literary field in 1967, writing articles for several magazines on education. In 1976, she published her first book entitled Palavras Muitas Palavras. Her current work has more than 130 published titles, 500 editions and translations to over 25 languages; also, it has sold about 17.5 million copies in Brazil and 2.5 million copies overseas.
Rocha's text is marvelously child-centered, never leaving Pedro's perspective and realistically evoking the way letter acquisition turns nonsense into sense for most children. Matoso's striking, posterlike illustrations use a limited palette of, mostly, red, pink, blue, black, and olive, allowing figures and patterns to occasionally merge with negative space, visually reinforcing the mental gymnastics involved in deciphering letters, her awareness of environmental print as keen as Pedro's. This will have many children looking for meaning all around them. -Kirkus Reviews It's a smart, thoughtful chronicle of learning in action, and it would pair well with Sergio's Ruzzier's recent This Is Not a Picture Book! for discussions about how literacy transforms the unfamiliar into the known. -Publishers Weekly A wonderful celebration of the way words work, and a reminder than reading is as much as about visual literacy as it is about text literacy. -Kids' Book Review A Cooperative Children's Book Center (CCBC) Choice Selection for 2017 A 2017 USBBY Outstanding International Book