Linear Optimization for Business

Theory and practical application

Marcos Singer

$368

Hardback

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English

Routledge
01 April 2019

Production & quality control management; Operational research

This book takes a unique approach to linear optimization by focusing on the underlying principles and business applications of a topic more often taught from a mathematical and computational perspective. By shifting the perspective away from heavy math, students learn how optimization can be used to drive decision making in real world business settings.

The book does not shy away from the theory underlying linear optimization but rather focuses on ensuring students understand the logic without getting caught up in proving theorems. Plenty of examples, applications and case studies are included to help bridge the gap between the theory and the way it plays out in practice. The author has also included several Excel spreadsheets, showing worked-out models of linear optimization that have been used to drive decisions ranging from configuring a police force to purchasing crude oil and media planning.

How can the routes and pricing structures of airlines be optimized? How much should be invested in the prevention and punishment of crimes? These are everyday problems that can be solved using linear optimization, and this book shows students just how to do that. It will prove a useful, math-free resource for all students of management science and operations research.

By: Marcos Singer
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 725g
ISBN: 9781138491731
ISBN 10: 113849173X
Pages: 392
Publication Date: 01 April 2019
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1. Preface 2. Graphic Optimization 3. Indexed Models 4. Dynamic Models 5. Vector Geometry for Optimization 6. Properties of a Linear Program 7. The Simplex Method 8. Applications and Nonlinear Methods 9. Conclusions Appendix I Appendix II References

Marcos Singer is a full professor of operations management and Dean of the MBA program at the business school at Pontificia Universidad Católica de Chile.