Let the Story Do the Work

The Art of Storytelling for Business Success

Esther Choy

$34.99

Paperback

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English

Amacom
21 June 2023

Business communication & presentation

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success.

For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story.

As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals.

In Let the Story Do the Work, you can learn to:

Capture attention Engage your audience Change minds Inspire action Pitch persuasively

When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

By: Esther Choy
Imprint: Amacom
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 16mm
Weight: 262g
ISBN: 9781400239702
ISBN 10: 1400239702
Pages: 256
Publication Date: 21 June 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.