Tamar de Leeuw is a seasoned executive. A former Korn Ferry consultant specialising in performance management and organisational excellence, she began her tech career in 2002 at UNIT4, a global business-software company, later joining its Global Strategy Transformation Team to restructure G&A costs after Advent’s acquisition. She went on to serve as COO of GiftForYou, and later as CEO of Wonderbox and CEO of Yesty, before becoming managing director of Giftify. Across these roles she built a reputation for driving growth, transformation and purpose-driven performance. Today, De Leeuw acts as an industry strategist and business coach, helping companies facing stagnant growth, shrinking margins or declining market share to regain focus and momentum.