Leading in Analytics: The Seven Critical Tasks for Executives to Master in the Age of Big Data

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Joseph A. Cazier (Arizona State University; Appalachian State University)

Leading in Analytics

The Seven Critical Tasks for Executives to Master in the Age of Big Data

Joseph A. Cazier (Arizona State University; Appalachian State University)

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English

John Wiley & Sons Inc
23 November 2023

Knowledge management; Data capture & analysis

Series: Wiley and SAS Business Series

A step-by-step guide for business leaders who need to manage successful big data projects

Leading in Analytics: The Critical Tasks for Executives to Master in the Age of Big Data takes you through the entire process of guiding an analytics initiative from inception to execution. You’ll learn which aspects of the project to pay attention to, the right questions to ask, and how to keep the project team focused on its mission to produce relevant and valuable project. As an executive, you can’t control every aspect of the process. But if you focus on high-impact factors that you can control, you can ensure an effective outcome. This book describes those factors and offers practical insight on how to get them right.

Drawn from best-practice research in the field of analytics, the Manageable Tasks described in this book are specific to the goal of implementing big data tools at an enterprise level. A dream team of analytics and business experts have contributed their knowledge to show you how to choose the right business problem to address, put together the right team, gather the right data, select the right tools, and execute your strategic plan to produce an actionable result. Become an analytics-savvy executive with this valuable book.

Ensure the success of analytics initiatives, maximize ROI, and draw value from big data Learn to define success and failure in analytics and big data projects Set your organization up for analytics success by identifying problems that have big data solutions Bring together the people, the tools, and the strategies that are right for the job

By learning to pay attention to critical tasks in every analytics project, non-technical executives and strategic planners can guide their organizations to measurable results.

By: Joseph A. Cazier (Arizona State University; Appalachian State University)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 257mm, Width: 183mm, Spine: 31mm
Weight: 658g
ISBN: 9781119800415
ISBN 10: 1119800412
Series: Wiley and SAS Business Series
Pages: 320
Publication Date: 23 November 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Foreword by Dr. Tim Rahschulte xi Acknowledgments xv Introduction: The Last Analytics Mile 1 The Last Mile to Analytics Success 1 Expert Contributors 4 Task 0 Analytics Leadership 11 Knowledge Begins in Failure 12 From Failure to Success 17 The Seven Tasks for Analytics Success 22 Chapter Summary and Exercises 24 Task 1 The Problem 27 Solve the Right Problem 28 The DAD Framework for Analytics Action 28 Finding Valuable Problems to Solve 39 The Problem Statement 45 Checking for Project Viability 50 Prioritizing Viable Projects 52 Chapter Summary and Exercises 54 Task 2 The Team 61 Building a Winning Analytics Team 62 Building and Managing Your Team 73 Managing the Technical Team 81 Engaging Your Team 86 Chapter Summary and Exercises 89 Task 3 The Data 91 Amorphous Asset 92 Understanding Data’s Value 92 Identifying Valuable Data 97 Harnessing Data’s Value 101 A Few Vs to Enhance Value 107 Quality Data 114 Chapter Summary and Exercises 121 Task 4 The Tools 125 Analytics Mindset 126 Executives’ Role in Tools 127 Categories of Analytics 131 Predictive Analytics Tools 146 Prescriptive Analytics Tools 151 Tool Synergies 155 Limits of Analytics Tools 157 Chapter Summary and Exercises 158 Task 5 Execution 161 Execute = Action 162 Process 163 People 177 Problems 186 Chapter Summary and Exercises 189 Task 6 Analytics Maturity 191 Defining Analytics Maturity 192 Visualizing Analytics Maturity 194 Growing Analytics Maturity 210 Tools for Maturity 218 Chapter Summary and Exercises 225 Task 7 Responsible Analytics 227 Our Analytics Responsibility 228 Analytics Discernment 229 INFORMS Ethical Guidelines 232 Analytics for Good 241 Being Responsible for Our Analytics Future 248 Chapter Summary and Exercises 261 Conclusion: Crossing the Last Mile 265 We Must Cross It Together 265 Additional Learning Opportunities 268 Lasting Principles for Success 269 Afterword: Dr. Karl Kempf’s Legacy 271 Pioneering Analytics with Formula One Racing 271 Teaching Superman to Fly 273 Automating Aerospace Manufacturing 273 Making Better Decisions at Intel 273 Author’s Tribute 274 About the Author 275 Why Read Leading in Analytics 277 Author Index 279 Subject Index 283

JOSEPH A. CAZIER, PHD, CAP (Certified Analytics Professional) is the Associate Director of the Center for AI and Data Analytics (AIDA), a Clinical Full Professor at Arizona State University and Emeritus Full Professor from Appalachian State University. Cazier also served as the chief analytics officer for HiveTracks.com, chair of the international working group for bee data standardization and is an editor for the Data and Analytics for Good journal. Cazier also served as vice chair for the development of the book’s companion executive education course, Leading in Analytics, offered by the Professional Development Academy, where participants can hear directly from many of the experts interviewed for this book.