Language, Media and Globalization in the Periphery

""In this absorbing book, Sender Dovchin shows us how young Mongolians make ‘Heltei bol hultei’ (If you have language, you have legs) a reality as they engage with diverse forms of language and popular music. Through a range of fascinating examples of Mongolian musical linguascapes, she vividly demonstrates the diverse symbolic and political effects of artists’ creative language use. A key book for understanding language, culture and the periphery."" - Alastair Pennycook, Distinguished Professor at University of Technology, Sydney, and author of Posthumanist Applied Linguistics (Routledge, 2018). ""Inviting the reader into the little known world of Mongolian popular music, Sender Dovchin makes a powerful argument for the theoretical relevance of ""linguascapes"" to contemporary applied linguistics. ""Language, Media, and Globalization in the Periphery"" is a compelling and highly readable text from an exciting new scholar whose innovative work will resonate with both teachers and researchers across global sites. What’s next?"" - Bonny Norton, FRSC. Professor and Distinguished University Scholar, University of British Columbia ""Dovchin has opened up a whole new world to us with a gripping narrative of the dynamic linguascapes of popular music in Mongolia. The linguistic, cultural and political complexities presented in this account show that what is periphery in geographical terms should be central in sociolinguistics research. The book is an important contribution to the growing literature on language, media and globalization."" - Li Wei, Professor and Chair of Applied Linguistics, University College London, UK