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Kind Business

How Values Create Value

Dr. David Cooke

$29.95

Paperback

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English
Publish Central
01 May 2025
Kind Business is about doing business differently. It outlines the business case for a long-term focus on stakeholder primacy over a short-term focus on shareholder primacy. Those seeking to work for companies they can be proud of, customers wanting to deal with ethical businesses and regulators wishing to ensure good governance will all reward responsible companies. The equation is simple; if a business does good then the business will do well. Can you imagine a world where corporations prioritise their people, their customers and society’s wellbeing alongside investor returns. In Kind Business Dr David Cooke journeys through the evolution of commerce, from its humble origins to the complex corporate structures of today. Kind Business scrutinises contemporary boardroom decisions, challenging the status quo and advocating for change. This book exposes the flaws of profit-driven business practices that are focused on short-term returns which overshadow long-term sustainability. Dr Cooke contends that the root cause lies in leadership failure, where decisions neglect the broader stakeholder ecosystem. Numerous contemporary business case studies are cited from Qantas to Rio Tinto and PwC along with spectacular fails globally. But there is hope. Kind Business offers a blueprint for a new era of corporate responsibility, emphasising the integration of people and planet into leadership strategies. By highlighting visionary leaders such as Paul Polman, the former Global CEO of Unilever and Yvon Chouinard, the Founder of Patagonia, their purpose-driven initiatives, both from within Australia as well as globally, Dr Cooke demonstrates how business can thrive by enriching society while nurturing investor returns. Embrace a future where values create value, where businesses do well by doing good. Can you imagine such a world? Kind Business shows us that it’s not only possible but demonstrates through research, case studies and practical guidelines how to build a business with a long-term sustainable future.
By:  
Imprint:   Publish Central
Country of Publication:   Australia
Edition:   Updated ed.
ISBN:   9781923225763
ISBN 10:   1923225766
Pages:   280
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

The unique aspect of this book is its high degree of relevance to contemporary business in Australia today. The author dissects what is wrong with the corporate sector today and provides answers that ensure more successful and ethical business practices in the future. One unique aspect of Kind Business is the deep experience of the author themselves. Dr David Cooke has 35 years of corporate experience, including at CEO level in a global technology company. Along with this his academic credential as an Adjunct Professor at UTS Business School who has been awarded two business doctorates. It is an enjoyable and illuminating read in which the reader will learn how to build a great business. Extensive research underpins the analysis in Kind Business along with numerous case studies, relatable to the reader, and fascinating anecdotes collected from around the globe. Dr David Cooke is a well-known public speaker having delivered over a hundred talks and workshops, including speaking at the UN in New York and also Geneva. He has bookings throughout 2025 and will be highlighting his book at every opportunity. He has nearly 20,000 connections on LinkedIn and typically receives thousands of Views, Likes and Comments to posts on the topic of doing business differently. He is featured regularly on podcasts and often invited to address business schools at multiple universities (who will be contacted as a part of the author's marketing of Kind Business). David is the Executive Director of ESG Advisory. He is the author of the book Kind Business: How Values Create Value. David previously held senior executive roles at Xerox and Canon and more recently the position of Managing Director and Chair, for Australia and New Zealand, for global technology firm Konica Minolta. He has previously held the positions of Chair at the United Nations Global Compact Network Australia, the world’s largest sustainability network, and the Australian Human Rights Institute Advisory Committee. He has also chaired or served as a non-executive director of a number of not-for-profit organisations. He was awarded a doctorate for his research entitled “Building Social Capital through Corporate Social Investment” and he has been awarded an honorary doctorate (honoris causa) for the implementation of responsible business initiatives including addressing modern slavery within corporate supply chains. He is currently an Adjunct Professor at UTS Business School.

Reviews for Kind Business: How Values Create Value

'Can business be both kind and profitable? David Cooke's Kind Business answers with a resounding yes. This powerful book bridges the gap between commercial success and compassionate leadership, serving as a roadmap for anyone ready to challenge the status quo and lead with heart. 'David's exceptional leadership in promoting these values sets a much-needed example for current and future leaders who dare to achieve sustainable profit without forgoing core values of empathy, decency, and kindness towards people and the planet. David's approach stands as a cornerstone for the future of ethical business practices - making it essential reading for visionary leaders.' Cassandra Kelly - Member of the European Union Global Tech Panel, Chair Treasury Corporation of Victoria and co-founder of Pottinger 'David would be in the top drawer of Australian business leaders who have led profitable businesses with strong compassion and purpose. I am pleased he is taking the opportunity to reflect on his career and share with us many of his lifelong learnings.' Tony Stuart - CEO, UNICEF Australia 'One of the most compelling and complete books on business, culture and sustainable performance available. This book is a must for any business leader looking to realise the benefits of a fully integrated approach to ESG.' Alison Cameron - International Leadership Coach, author Leadership for the New Millennium Kind Business_TXT_7pp.indd 3 17/6/2024 10:39 am 'This book is a refreshing antidote to growing distrust in business. David Cooke shows by powerful example how companies can do well when leaders have the courage to do good.' Narelle Hooper - Non-executive Director The Ethics Centre, former Editor AFR BOSS and former Editor-in-Chief Company Director magazine 'Business as usual has put us on the road to ruin. If we are to rein in climate change and yawning inequality, then we need an alternative approach that doesn't put profit ahead of people and the planet. Dr David Cooke mounts a compelling case for kind business practices. He presents a wealth of evidence to show that if corporate leaders followed his advice, then they would lead happier and more fulfilling lives - and so would the rest of us.' Peter Mares, Moderator, Cranlana Centre for Ethical Leadership, author of No Place Like Home: Repairing Australia's Housing Crisis 'Dr David Cooke remains one of the most forward thinkers in how we can restructure capitalism in a manner that prioritises kindness to provide better outcomes for people and planet. I strongly recommend this book to anyone currently leading, or having aspirations to lead a business, and particularly to those who have the courage to take the lessons Dr Cooke offers into the real world to enable our society to be net positive and thrive.' Kylie Porter, Chief Sustainability Officer, and Business Ethics Fellow Kind Business_TXT_7pp.indd 4 17/6/2024 10:39 am 'In a world still dominated by ""greed is good"", Cooke challenges the status quo, asserting that profit and purpose can coexist. With compelling examples from corporate Australia, he advocates for a shift from shareholder primacy to stakeholder inclusion, redefining leadership with moral courage and empathy for a more sustainable future.' Susan Mizrahi - Sustainability Thought Leader and Strategist, Non-executive Director UN Global Compact Network Australia '


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