Key Issues in the Pharmaceutical Industry

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A. M. Craig (University of St. Andrews, UK) M. Malek (University of St. Andrews, UK)

Key Issues in the Pharmaceutical Industry

Name: Key Issues in the Pharmaceutical Industry
Price: 497.61 AUD
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ISBN: 9780471965183

A. M. Craig (University of St. Andrews, UK), M. Malek (University of St. Andrews, UK), Ann-Marie McIntyre

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English

John Wiley & Sons Inc
15 October 1999

Pharmaceutical industries

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.

It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides
* informative accessible and relevant information for both professionals and students from all backgrounds
* takes an analytical rather than a purely descriptive approach

The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.

By: A. M. Craig (University of St. Andrews UK), M. Malek (University of St. Andrews, UK), Ann-Marie McIntyre
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 240mm, Width: 161mm, Spine: 5mm
Weight: 482g
ISBN: 9780471965183
ISBN 10: 0471965189
Pages: 224
Publication Date: 15 October 1999
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Historical Background. Market Structure. Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities. Pricing and Profitability. Relationship with the Third World. Single European Market. Conclusion.

A. M. Craig is the author of Key Issues in the Pharmaceutical Industry , published by Wiley. M. Malek is the author of Key Issues in the Pharmaceutical Industry , published by Wiley.

Reviews for Key Issues in the Pharmaceutical Industry

This book is an informative and readable account of the present situation in the pharmaceutical industry. Furthermore, references are given at the end of each section. A useful book for anyone in, or thinking about being in, the business., ,, Laboratory News#