Junk Values

Welcome to the biggest corporate culture con of the 21st Century

Erika Clegg

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Paperback

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English

Softwood Books
09 October 2025

Management: leadership & motivation; Working patterns & practices

""Provocative. Insightful. Transformative.""

In a world short on trust, where power is weaponised and choice is often no more than the illusion of choice, how can you thrive on your own terms? We must look to ourselves for guidance. Understanding our purpose and principles, expressing them clearly and actually living by them, is the strongest possible foundation for people and businesses who want to flourish. But there's is a problem. The world of values, purpose, vision and culture has shrunk to a limited vocabulary and performative showboating. Little wonder so many people now dismiss it all as nothing more than corporate BS.

It is a crying shame. To turn a powerful asset into derivative nonsense is a spectacular own-goal - and one with serious costs in trust, reputation and success.

Junk Values exposes the patterns that have crept, unchallenged, into the systems and processes of values. It shows you exactly what I define as Junk Values, why they do real damage to people and businesses alike, and how to replace them with something stronger. Because the way I advocate is neither easier nor faster but very definitely better.

And the burger and fries? Read on, and you'll find out.

Junk Values is a sharp and timely exposé of how corporate culture lost its way - and a practical guide to rebuilding genuine purpose, trust, and integrity in business.

By: Erika Clegg
Imprint: Softwood Books
Dimensions: Height: 198mm, Width: 129mm, Spine: 13mm
Weight: 186g
ISBN: 9781068150982
ISBN 10: 106815098X
Pages: 206
Publication Date: 09 October 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Born in Hertfordshire and raised in Lancashire, Erika Clegg DL FRSA has lived happily on the Suffolk Coast for many years having spent her twenties in London. Much of the time she can be found in trains, planes or her bright yellow car, bouncing between assignments.She and her husband founded the brand communications agency, Spring, shortly after their wedding in 2005. They grew it into a national and international player - albeit one based in the seaside market town of Southwold - before its senior leadership team took the reins in 2022. During that time Erika also sat on the board of the Design Business Association, the national voice for design effectiveness, and on various regional arts boards.Fuelled, motivated and occasionally exasperated by values, she has devoted her recent career to helping people and organisations distinguish between the junk and the good stuff. She helps them to pinpoint their purpose, direction and principles with absolute clarity and relishes seeing the benefits unfold as this turns into action and results.Beyond work she is a wife, mum and stepmum, with a lively household that includes dogs, cats and a constant flow of family and friends. A keen Peloton rider, she thrives on challenges and is always up to something new - from planning her first novel to tackling long-distance walks for charity. Erika is honoured to serve as a Deputy Lieutenant of Suffolk, with a focus on supporting the RNLI, championing the arts and strengthening community life.