Anime is a quintessentially Japanese form of animation consisting of both hand drawn and computer-generated imagery, and is often characterised by colourful graphics, vibrant characters, and fantastical themes. As an increasingly globalising expression of popular art and entertainment, and distributed through cinema, television, and over the internet, anime series and films have an enormous following, not only in Japan but also in Asia. This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation in key contexts of the Asian region. Specific chapters cover anime’s production logics, its features as an ‘emotion industry’, and the involvement of a range of Asian countries in the production, consumption, and cultural impact of Japanese animation.
Introduction Part I Background and working concepts on Japanese animation 1. History and media discourse Key notions to understand ‘anime’ 2. Industry and domestic context Inward orientations of production networks 3. Business and production Development and politics of outsourcing 4. Transits and receptions The European context as a supplement for the study of the Asian experiences Part II Key Asian contexts. Success, contradictions, globalisation 5. South Korea Successes and controversies of recombined anime 6. China History, piracy, resistance, and subcultural communities 7. Philippines Overlooked by soft power and media mix 8. Malaysia Transcultural creativity in animation production and commercial dynamics 9. Indonesia ‘Kartun’ for anime. Piracy, community, and fantasy 10. India Anime and manga fandom as a life experience
Marco Pellitteri is Associate Professor of Media and Communication in the School of Humanities and Social Sciences of Xi’an Jiaotong–Liverpool University. Heung-wah Wong is Associate Professor in the Programme of Global Creative Industries, School of Modern Languages and Cultures, at the University of Hong Kong.
