Japan and the Emotional Politics of National Image

Name: Japan and the Emotional Politics of National Image
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ISBN: 9781647126971

Paul A. Kowert

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English

Georgetown University Press
01 April 2026

International relations; Diplomacy

An innovative model for understanding how emotion shapes perceptions of Japan and influences its diplomacy

For countries, national image matters. Although Japan is often ranked among the most popular countries in the world, its negative image in China and South Korea bedevils its diplomacy with these two close neighbors. If Japan wishes to improve its image in these two countries—one, its largest trading partner; the other, a key strategic ally—it must gain a better understanding of how this image is formed.

Japan and the Emotional Politics of National Image examines the way emotion shapes perceptions of Japan and influences its diplomacy. Kowert traces how the emotional dynamics of international relations delineate shifts in national image that cannot be explained solely by geopolitics, domestic politics, or historical memory. With evidence drawn from case histories, statements by leading politicians, and text analyses of newspapers, the book reveals that Chinese and Korean attitudes toward Japan are more variable than is commonly appreciated and vary in ways that can be predicted by improved models of political emotion.

With this book, scholars of international relations and of Japanese and Asian politics will gain new insights into Japan's anxieties about its own image abroad.

By: Paul A. Kowert
Imprint: Georgetown University Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 422g
ISBN: 9781647126971
ISBN 10: 1647126975
Pages: 298
Publication Date: 01 April 2026
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

List of Illustrations Acknowledgments Conventions PART I. THE IMPORTANCE OF IMAGE 1 Introduction 2 Images of Japan 3 Image Matters PART II. EXPLAINING COUNTRY IMAGES 4 The Geopolitics of Japan's Image 5 The Domestic Politics of Japan's Image PART III. EMOTION AND IMAGE IN EAST ASIA 6 The Emotional Politics of Japan's Image 7 The View from Beijing 8 The View from Seoul 9 Conclusion: The View from Tokyo Appendix: Coding Newspapers for Emotion Bibliography Index About the Author

Paul A. Kowert is an associate professor and chairperson of the Department of Political Science at the University of Massachusetts Boston. He is a specialist in East Asian foreign policy and coauthor of Cultures of Order: Leadership, Language and Social Reconstruction in Germany and Japan.