Andy Offer was born and raised in semi-rural Hertfordshire, studied agriculture at university, and worked for more than thirty years with ADAS, the independent agriculture and environment consultancy, where he developed a specialisation in the application of IT in rural and farm businesses. After he and his wife acquired a small farm in Herefordshire, he took early retirement from a senior management role to devote himself full-time to running it, eventually turning it into a thriving enterprise. 'It Wasn't Meant To Be Like This' is his first book.