PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

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English
McGraw-Hill Education
28 January 2019
Entrepreneurship has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.

The renowned author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrichs' expertise in global entrepreneurship, to Mike Peters' background as a both a real-life entrepreneur and academic, to Dean Shepherds' current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

By:   , ,
Imprint:   McGraw-Hill Education
Country of Publication:   United States
Edition:   11th edition
Dimensions:   Height: 249mm,  Width: 188mm,  Spine: 28mm
Weight:   984g
ISBN:   9781260565621
ISBN 10:   1260565629
Pages:   610
Publication Date:  
Audience:   College/higher education ,  Primary
Replaced By:   1266264132
Format:   Paperback
Publisher's Status:   Active
PART 1 THE ENTREPRENEURIALPERSPECTIVE 1 The Entrepreneurial Mind-Set 2 Corporate Entrepreneurship 3 Generating and exploring new entries PART 2 FROM IDEA TOTHE OPPORTUNITY 4 Creativity and the Business Idea 5 Identifying and Analyzing Domestic and International Opportunities 6 Protecting the Idea and Other Legal Issues for the Entrepreneur PART 3 FROM THEOPPORTUNITY TO THE BUSINESS PLAN 7 The Business Plan: Creating and Starting the Venture 8 The Marketing Plan 9 The Organizational Plan 10 The Financial Plan PART 4 FROM THEBUSINESS PLAN TO FUNDING THE VENTURE 11 Sources of Capital 12 Informal Risk Capital, Venture Capital, and Going Public PART 5 FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE 13 Strategies for growth and managing implications of growth 14 Accessing resources for growth from external sources 15 Succession Planning and Strategies for Harvesting and Endingthe Venture PART 6 CASES CASE 1 TURNER TEST PREP CO. CASE 2 JIM BOOTHE, THE INVENTOR CASE 3 A. MONROE LOCK AND SECURITY SYSTEMS CASE 4 BEIJING SAMMIES CASE 5 INTELLIGENT LEISURE SOLUTIONS CASE 6 THE BEACH CARRIER CASE 7 GORUMET TO GO CASE 8 THE GRILL KLEEN CORPORATION CASE 9 MASI TECHNOLOGY CASE 10   NEOMED TECHNOLOGIES CASE 11 MAYU LLC CASE 12 NATURE BROS LTD. CASE 13 AMY’S BREAD CASE 14 SUPPLY DYNAMICS CASE 15 DATAVANTAGE CORPORATION CASE 16 TIRE VALET: A MOBILE TIRE COMPANY  

Robert D. Hisrich is the Bridgestone Chair of International Marketing and Director of the Global Management Center and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and PhD from the University of Cincinnati. In 2021, he was named in the top 2 percent of scientists in the world in business and economics in a survey published by Stanford University.  Professor Hisrichs research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and gives seminars in these areas. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest and Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, China, Australia, Ireland, and Slovenia.  Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Academy of Management Review, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 45 books or their editions, including Entrepreneurial Marketing, Entrepreneurial Finance, Effective Entrepreneurial Management, Small Business Solutions, International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition). Dean Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University. Dean received his doctorate and MBA from Bond University (Australia). His research and teaching is in the field of entrepreneurship; he investigates both the decision-making involved in leveraging cognitive and other resources to act on opportunities and the processes of learning from experimentation (including failure), in ways that ultimately lead to high levels of individual and organizational performance. Dean has published papers primarily in the top entrepreneurship, general management, strategic management, operations management, and psychology journals and has written (or edited) over 20 books.

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