In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
New bonus content in McGraw Hill Connect® includes: Bonus: Crisis Communications and Public Relations Messages Bonus: Using AI with Purpose and the Human Touch Bonus Appendix: Creating Proposals and Business Plans
By:
Peter Cardon
Imprint: McGraw Hill
Country of Publication: United States
Edition: 5th edition
Dimensions:
Height: 274mm,
Width: 216mm,
Spine: 28mm
Weight: 1.134kg
ISBN: 9781266158216
ISBN 10: 1266158219
Publication Date: 01 June 2023
Audience:
College/higher education
,
Primary
Format: Paperback
Publisher's Status: Out of Stock Indefinitely
PART 1: INTRODUCTION TO BUSINESS COMMUNICATION Chapter 1: Establishing Credibility PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION Chapter 2: Interpersonal Communication and Emotional Intelligence Chapter 3: Team Communication and Difficult Conversations Chapter 4: Inclusion in a Diverse Workplace Chapter 5: Global Communication PART 3: PRINCIPLES FOR BUSINESS MESSAGES Chapter 6: Creating Effective Business Messages Chapter 7: Improving Readability with Style and Design Chapter 8: Email and Other Traditional Tools for Business Communication Chapter 9: Collaboration Tools and Social Media for Business Communication PART 4: TYPE OF BUSINESS MESSAGES Chapter 10: Routine Business Messages Chapter 11: Persuasive Messages Chapter 12: Bad-News Messages PART 5: REPORTS AND PRESENTATIONS Chapter 13: Research and Planning for Business Proposals and Reports Chapter 14: Completing Business Proposals and Reports Chapter 15: Planning Presentations Chapter 16: Delivering Presentations Chapter 17: Employment Communication APPENDIXES Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®. Bonus Chapter: Crisis Communications and Public Relations Messages Bonus Appendix: Creating Proposals and Business Plans
Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.
