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Business and Professional Communication ISE

Kory Floyd Peter Cardon

$159.95

Paperback

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English
McGraw-Hill Education
17 February 2023
A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others. 

 Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply communication skills in their personal and professional lives. 

 Unique to the market, this text includes a People First feature in every chapter that presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. A dedicated chapter focused on perspective-taking equips students to understand and pay attention to the perspectives of others. And a dedicated chapter focused on career communication encourages students to engage in networking and to consider the priorities and points of view of others as they seek employment and interact professionally. 

Connect thoroughly supports the text, with activities for students to learn basic concepts in engaging formats and then take their learning further, to develop their writing, presentation, analysis, and critical-thinking skills within the context of this content’s focus areas. 

By:   ,
Imprint:   McGraw-Hill Education
Country of Publication:   United States
Edition:   2nd edition
Dimensions:   Height: 274mm,  Width: 216mm,  Spine: 20mm
Weight:   726g
ISBN:   9781266224584
ISBN 10:   1266224580
Pages:   400
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active
CHAPTER 1: Communicating for Professional Success  CHAPTER 2: Culture, Diversity, and Global Engagement  CHAPTER 3: Verbal and Nonverbal Messages  CHAPTER 4: Listening and Learning  CHAPTER 5: Perspective Taking  CHAPTER 6: Effective Team Communication  CHAPTER 7: Effective Meetings  CHAPTER 8: Career Communication  CHAPTER 9: Interviewing Successfully  CHAPTER 10: Writing across Media  CHAPTER 11: Major Goals for Presentations  CHAPTER 12: Planning and Crafting Presentations  CHAPTER 13: Finding Support for Your Presentation Goals  CHAPTER 14: Rehearsing and Delivering Successful Presentations 

Kory Floyd is a professor of communication and professor of psychology at the University of Arizona. His research focuses on interpersonal communication in a variety of contexts, with particular focus on how positive communication contributes to well-being. He has written 16 books and more than 100 scientific papers and book chapters on the topics of interpersonal behavior, emotion, nonverbal behavior, and health. He is a former editor of Communication Monographs and Journal of Family Communication, and he is an elected fellow of the International Communication Association. His work has been recognized with the Charles H. Woolbert Award, the Bernard J. Brommel Award, and the Mark L. Knapp Award from the National Communication Association, as well as the Distinguished Scholar Award from the Western States Communication Association and the Early Career Achievement Award from the International Association for Relationship Research. As an educator, he teaches courses on interpersonal communication, communication theory, nonverbal communication, and quantitative research methods. Professor Floyd received his undergraduate degree from Western Washington University, his masters degree from the University of Washington, and his PhD from the University of Arizona. Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.

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