Iron Hope

James Lawrence should be considered one of the greatest endurance athletes of all time. Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes -- Cameron Hanes, <i>New York Times</i> bestselling author of <i>Endure</i> James Lawrence’s feats of voluntary endurance just might be the greatest in human history. Less appreciated is his incredible ability to galvanize community, empowering countless people across the world to glean inspiration from his Iron Cowboy alter ego and reach higher. Laden with incredible stories told with candor and vulnerability, Iron Hope, reveals all, including the mindset required to achieve the impossible with takeaways certain to improve the lives of all who brave the pages of this remarkable book -- Rich Roll, author of <i>Finding Ultra</i> and host of The Rich Roll Podcast James Lawrence's story is an example of excellence in service to others. He undertook his difficult endeavour not only to raise money for charity, but because he wants people to have better lives. His story will inspire you to overcome obstacles, show gratitude for the freedoms you've been given, and always do a little more -- Gary Sinise, <i>New York Times</i> bestselling author and founder of the Gary Sinise Foundation James has a gift. Not only is he a phenomenal athlete, but he brings communities together. I don't think there's another endurance athlete in the world that has done as much as James has when it comes to community. He has single handedly turned endurance sports which is known to be lonely . . . into a team sport by getting so many to participate with him -- Jesse Itzler, entrepreneur and <i>New York Times</i> bestselling author of <i>Living With a SEAL</i>