Investigating Google’s Search Engine: Ethics, Algorithms, and the Machines Built to Read Us

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Rosie Graham

Investigating Google’s Search Engine

Ethics, Algorithms, and the Machines Built to Read Us

Rosie Graham

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English

Bloomsbury Academic
01 May 2023

Communication studies; Media studies; Internet searching

Series: Bloomsbury Studies in Digital Cultures

What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google’s search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google.

Using case studies like Google’s role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google’s influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.

By: Rosie Graham
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781350325197
ISBN 10: 1350325198
Series: Bloomsbury Studies in Digital Cultures
Pages: 256
Publication Date: 01 May 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Rosie Graham is Lecturer in Contemporary Literature and the Digital at the University of Birmingham, UK and co-director of its Digital Cultures Research Centre.

Reviews for Investigating Google’s Search Engine: Ethics, Algorithms, and the Machines Built to Read Us

Revisits and pushes forward Google critique in significant ways, providing not just methods and techniques to unearth how Google shapes our memory but a firm foundation for considering how it steers what we ultimately come to know. * Richard Rogers, Chair in New Media and Digital Culture, University of Amsterdam, Netherlands * Graham offers us a forensic and clearly articulated exploration of Google – as a company and a search engine – painting a lucid and unsettling picture of how search shapes our world. * Kylie Jarrett, Senior Lecturer, Department of Media Studies, The National University of Ireland, Maynooth *