Jonathan Eckstein is a Professor in the MSIS (Management Science and Information Systems) department at Rutgers Business School, Rutgers University, USA. He has taught at Harvard and Princeton Universities and has a strong profile on Google Scholar with over 9000 citations. Bonnie R. Schultz is a freelance writer and editor based in Princeton, New Jersey. She has worked as a technical writer in the software industry as well as a freelance journalist for various news publications.