'..the chapter on methodology is probably one of the best I have ever read. ...The writing is excellent and keeps the reader well engaged... Overall a great text that covers all the core studies and highlights the core themes... A superb book.' - PsychBLOG www.psychblog.co.uk 'This book will be useful as a text for students enrolling on the BA. It covers the essential studies considered throughout the degree.' - Lecturer in Social Psychology, Moray College, UK