Crystal Abidin (PhD) is Professor of Internet Studies at Curtin University. She is Director of the Influencer Ethnography Research Lab and Founder of the TikTok Cultures Research Network. Crystal is a digital anthropologist focusing on social media pop cultures especially in the Asia Pacific region. Reach her at wishcrys.com. Natalie Pang (PhD) is Head and Associate Professor in the Department of Communications and New Media, National University of Singapore. Her research lies at the intersection of technology and society, and her research projects are organised under the themes of digital citizenship, inclusion and well-being.