International Business and National War Interests: Unilever between Reich and empire, 1939-45

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Ben Wubs (University of Utrecht, the Netherlands)

International Business and National War Interests

Unilever between Reich and empire, 1939-45

Ben Wubs (University of Utrecht, the Netherlands)

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English

Routledge
11 June 2008

International business; Multinationals

Series: Routledge International Studies in Business History

This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries.

Wubs makes an analysis of the company’s strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever’s highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever’s innovative attitude helped the company to adapt to completely new conditions of resource allocation.

By: Ben Wubs (University of Utrecht the Netherlands)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 20mm
Weight: 660g
ISBN: 9780415416672
ISBN 10: 0415416671
Series: Routledge International Studies in Business History
Pages: 272
Publication Date: 11 June 2008
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Contents, Chapter 1: Introduction, Chapter 2: Unilever in the 1930s, Chapter 3: Univeler and Nazi Germany, Chapter 4: War Preparations, Chapter 5: Business as Unusual, 1939-1941, Chapter 6: A Reichs Commissioner for the Unilever Group, 1941-1945, Chapter 7: London's Calling, 1941-1945, Chapter 8: The Aftermath 1945-1950, Chapter 9: Conclusions, Appendix

University of Utrecht, The Netherlands