International Business

Name: International Business
Price: 147.95 AUD
Availability: OutOfStock
ISBN: 9781292313733

A Managerial Perspective, Global Edition

Ricky Griffin, Michael Pustay, Mike Pustay

$147.95

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English

Pearson Education Limited
23 August 2019

International business

Summary
Details

For courses in international business.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

By: Ricky Griffin, Michael Pustay, Mike Pustay
Imprint: Pearson Education Limited
Country of Publication: United Kingdom
Edition: 9th edition
Dimensions: Height: 274mm, Width: 216mm, Spine: 23mm
Weight: 1.220kg
ISBN: 9781292313733
ISBN 10: 1292313730
Pages: 624
Publication Date: 23 August 2019
Audience: Professional and scholarly , Professional and scholarly , Undergraduate , Undergraduate
Format: Other merchandise
Publisher's Status: Active