Dr. Olga Ergunova is a renowned faculty in Business Management. Presently working as Associate Professor in Associate Professor, Higher School of Production, she is also a member of various jury at the international level and expert of the Russian Academy of Sciences. Dinesh Elango is a highly experienced academic professional with over 12 years in the field, Dr. Dinesh Elango is a respected Associate Professor of Business Analytics and Business Management. With a PhD in Management Sciences from Anna University, Chennai, Dr. Dinesh has been recognized as an Accredited Management Teacher (AMT) by the All India Management Association. Pawan Kumar is a Professor in Business Managment having 20 years of experience in teaching, Industry and research. He is in the editorial board member of inderscience journals and handling edited books from IGI, Emerald, Taylor Francis etc. Preeti Mehra is Professor in Marketing with an expertise in public speaking, academic instruction, and research management. Offers history of delivering marketing advancements and significant university curricula development. She is devoted to creating future field leaders through education and mentoring. Dr. Rajesh Verma is a Professor & Sr. Dean at Mittal School of Business (NIRF Ranked), Lovely Professional University (LPU), where he leads the academic and administrative functions of the business school. He has a PhD in Marketing from Himachal Pradesh University, an MBA from Utkal University, and an Executive Programme in Data Driven Product Management from IIM Lucknow. He is also a Wiley Certified Design Thinking Practitioner