Sofia Anastasiadou is a Professor of Statistics and Research Methodology at the University of Western Macedonia (UOWM). Her teaching focuses in the field of cognitive Research Methodology (Quantitative and Qualitative), Educational Research and Statistical Data Analysis, Big Data. She has written three books on Statistics and Research Methodology and has published over 280 articles in International and Greek Journals as well as in International and Greek Conferences. She has participated in scientific dialogues/round tables in more than 200 lectures at International and Greek Conferences. She has organized and co-organized Greek and International Scientific Conferences. She is also a Member of a number of Scientific Committees of International Conferences and is an Associate Editor in a number of International Journals. Dr Georgios Deirmentzoglou is a Lecturer in Business Administration at the Neapolis University Pafos (Cyprus) and Coordinator of the joint MSc Program ""Innovation and Technology Management"". Georgios holds a PhD in Business Administration from the University of Piraeus, where he also earned an MBA with a specialization in Total Quality Management (MBA-TQM) and a Bachelor's degree in Industrial Management and Technology. Additionally, he has pursued studies in film and music production. Prior to joining Neapolis University Pafos, Georgios served as an Adjunct Lecturer in Tourism Entrepreneurship at the Department of Tourism Studies, University of Piraeus, and as an Academic Fellow in international business, strategic management, and entrepreneurship at the same university. His research interests focus on international business, technological innovation, sustainable development and tourism. His research has been published in high-impact international peer-reviewed journals such as the ""Social Responsibility Journal"" (ABS:1) and the ""International Journal of Innovation and Technology Management"" (ABS:1), and presented at more than 25 international peer-reviewed conferences. In addition, he has extensive experience as a Principal Investigator and Researcher in the implementation of research projects funded by the European Union. In 2014 and 2011, he won the second place in Greece in the largest international business strategy competition in a simulation environment, the ""Global Management Challenge"". He also has practical experience in e-commerce (creation and management of online stores) and is the co-founder of a consulting firm specializing in information systems and software. Dr Georgios Deirmentzoglou is an academic who excels in creativity, teamwork, organization, digital skills and knowledge of statistical methods