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Integrating AI, Circularity, and Ethical Innovation in Fashion

Luzia Arantes

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Paperback

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English
Business Science Reference
12 March 2026
The integration of AI, circular economics, and ethical innovation redefines the fashion industry on critical environmental and social levels. AI-powered technologies enable smarter demand forecasting, sustainable material discovery, and optimized supply chains, reducing waste and overproduction. Circular design principles challenge traditional models, encouraging continuous use systems. When guided by ethical innovation, including fair labor practices, transparency, and responsible data use, these advancements transform fashion into a more accountable, sustainable industry. By aligning technological intelligence with environmental stewardship and social responsibility, sectors can balance creativity, profitability, and environmental health. Integrating AI, Circularity, and Ethical Innovation in Fashion explores how AI enhances sustainable fashion practices through smarter design, production efficiency, and data-driven decision-making. It examines how circular economic principles and ethical innovation work with technology to reduce environmental impact, promote social responsibility, and transform the fashion industry. This book covers topics such as circular economics, online branding, and sustainable development, and is a useful resource for business owners, engineers, academicians, researchers, and scientists.
Edited by:  
Imprint:   Business Science Reference
Country of Publication:   United States
Dimensions:   Height: 254mm,  Width: 178mm, 
ISBN:   9798260003046
Pages:   318
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Luzia Arantes (lamorim@ua.pt) as a PhD in Applied Psychology from the University of Minho, Portugal, in addition, she is doing a PhD in Marketing and Strategy at the same institution. She is currently a researcher at Ekonomikas un Kulturas Augstskola (Serbia) and a lecturer at Polytechnic University of Cávado and Ave and at University of Aveiro, Portugal. She has published book chapters in IGI Global on marketing, tourism, consumer behaviour, sustainability and artificial intelligence, as well as the book entitled “Regenerative tourism for social development”. She has published in the Journal of International Journal of Marketing, Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability and the European Journal of Applied Business Management. She has received several awards, including the Best Paper Award in Sustainable Marketing & Digital Perspectives and the Best Paper Award in Consumer Behaviour.

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