Dr Lucas William Mendes is an Assistant Professor on Ecogenomics and Environmental Sustainability at the Center for Nuclear Energy in Agriculture, University of Sao Paulo (CENA-USP), in Piracicaba-SP, Brazil. Dr Liz Lewis-Reddy is Director of ADAS Policy and Economics. With both her academic and professional background focused on revealing the cross-sectoral value (economic and ecological) of a healthy and resilient natural environment, Liz is a keen advocate of finding practical ways to do things differently and better for nature. She has UK wide experience of the means by which new markets can be established to trade the goods and services generated from sustainable land management. These include private and public sector agri-environment schemes, Nitrate and Carbon Trading platforms and blended finance instruments.