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Inside the Tornado

Marketing strategies from Silicon Valley's cutting edge

Geoffrey A. Moore



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Capstone Publishing Ltd
01 January 1998
Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.
By:   Geoffrey A. Moore
Imprint:   Capstone Publishing Ltd
Country of Publication:   United Kingdom
Edition:   New edition
Dimensions:   Height: 226mm,  Width: 164mm,  Spine: 14mm
Weight:   410g
ISBN:   9781900961585
ISBN 10:   190096158X
Pages:   256
Publication Date:   01 January 1998
Audience:   Professional and scholarly ,  General/trade ,  Undergraduate ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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