Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.
By:
Geoffrey A. Moore (Newcastle Business School UK) Imprint: Capstone Publishing Ltd Country of Publication: United Kingdom Edition: New edition Dimensions:
Height: 90mm,
Width: 60mm,
Spine: 7mm
Weight: 397g ISBN:9781900961585 ISBN 10: 190096158X Pages: 256 Publication Date:01 January 1998 Audience:
Professional and scholarly
,
General/trade
,
Undergraduate
,
ELT Advanced
Format:Paperback Publisher's Status: Active
