Inside the Box

The Power of Complementary Branding

Gregory a Sausaman, Karen Rowe, Ed Rensi

$22.95 $20.78

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Ice Cream 4 You International, LLC
22 December 2018

Business strategy; Franchises; Manufacturing industries

In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.

Greg combines his 15+ years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.

In this book, you will learn:

The process to pick the right partner for your brand to offer a new and exciting menu item(s) to complement your existing menu.

How to successfully integrate a complementary brand into an existing brand venue simply and effectively.

Why co-branding has mostly failed in the past, and how Greg has cracked the code on integrating co-brands in the food service industry to add robust bottom line gains for the operators and franchisors.

How to use the enclosed assessment forms for the brand addition, as well as the financial proforma's to see how it makes financial sense to your operator.

By: Gregory a Sausaman
Foreword by: Ed Rensi
Edited by: Karen Rowe
Imprint: Ice Cream 4 You International, LLC
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 290g
ISBN: 9781684543281
ISBN 10: 1684543282
Pages: 214
Publication Date: 22 December 2018
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Greg Sausaman is the Co-founder and CEO of Topper's Craft Creamery(R). He has a Bachelor's degree in Marketing, and a Master's of Science: Leadership and Organizational Effectiveness; both from the University of South Florida, Tampa. He is a seasoned executive, having held positions with national franchise organizations: Domino's Pizza, Allied Domecq Brands, and Beef O Brady's family sports concepts prior to co-founding Topper's Craft Creamery. He is a former franchise owner of 8 Domino's Pizza franchises in Gainesville, Lake City, and Jacksonville, Florida. He makes his home in the Tampa, Florida area. To learn more about the book; visit www.insidethebox.com.

Reviews for Inside the Box: The Power of Complementary Branding

"""Complementary branding is not a trend. It is an industry shift.I found Greg's work and understanding of complementary branding to be progressive and innovative. Inside the Box: The Power of Complementary Brandingis an on-point modern-day manual for how to successfully add a complementary brand. You are going to love this book, because Greg gives you the tools to help your operators build their slower sales periods during the day; simply and profitably. You can get on board and embrace it, or you can miss an opportunity for your franchisees."" --Ed Rensi; Former President and CEO of McDonald's USA ""Consumers have always known that some brands naturally complement one another, and they craft their own combinations every day. This book will show you how to make your brand part of that mix--at their place or yours--and make everyone better off for the experience. Read it and profit."" -- Steve McKee, President McKee Wallwork, Author of ""Power Branding"" and ""When Growth Stalls"" ""Greg has written an elegant and compelling book on branding and the power of business to uplift lives. Focus on what matters, constantly improve your operations and be open to opportunities! The combined wisdom of the many business owners who contributed to this book is the result of thousands of years of experience. From countless nights sweating the books, marketing breakthroughs, operational successes and mistakes, the people who Greg turned to for inspiration lived it. Read this book and learn from them, then go and make your American Dream a reality!""-- Nick Neonakis, CEO The Franchise Consulting Company, Author ""The Franchise MBA"" and ""The Franchise MBA Workbook"". ""Over the last fifteen years, the food service industry has seen co-branding accelerate as a successful growth and market penetration strategy. Greg's insightful work gives the operator a framework to think through logistical, legal, marketing and operational challenges. I would recommend this book to anyone looking to think strategically as well as practically how co-branding can benefit their organization."" -- Chuck Winship, former CEO, Beef O Brady's"