Innovation-ish

Preface xi Acknowledgments xv Part I Becoming Innovation-ish 1 1 Innovation Hesitation 3 Holding Ourselves Back 4 Creativity Isn’t Optional 8 Anybody Can Do It 9 Key Takeaways 12 2 Innovation-ish Dynamics 13 Focusing on People, Not Steps 15 Thinking Creatively Is Human Nature 17 Unlocking Your Innovative Brain 19 Innovating as a Team Sport 25 Key Takeaways 27 3 The Innovation-ish Compass 29 Choosing Roof-Shots Over Moon-Shots 30 Navigating with Innovation-ish 32 Starting Is Easier Than You Think 36 Key Takeaways 37 Part II Mindsets 39 4 Your Mindset Matters 41 Choosing Your Mindset 43 Exploring the Six Innovation-ish Mindsets 44 Key Takeaways 49 5 The Interactions Mindset 51 Going into the Real World 52 Collecting Different Types of Data 55 Preparing for Interactions 58 Interacting with People 60 Exploring Types of Interactions 62 Key Takeaways 64 6 The Insights Mindset 65 Seeing Insights 67 Developing a Synthesizing Mind 70 Using Different Types of Reasoning 75 Solving the Right Problem 79 Framing Problems 82 Key Takeaways 86 7 The Ideas Mindset 87 Generating Ideas 88 Embracing Wild Ideas 94 Applying Brainstorming Levers 98 Key Takeaways 105 8 The Iterations Mindset 107 Iterating to Learn 108 Testing Your Ideas Early 115 Managing Fidelity and Scale 118 Key Takeaways 122 9 The Inspirations Mindset 123 Inspiring Others 124 Making Stories Sticky 128 Understanding Your Audience 139 Key Takeaways 140 10 The Implications Mindset 141 Asking “Should We?” First 142 Then Asking “Can We?” 148 Key Takeaways 154 Part III Moves 155 11 Moves Are Actions 157 Understanding Move Characteristics 161 Getting Your Hands Dirty 166 Key Takeaways 169 12 Using Moves 171 Using Historical Moves 172 Customizing Moves 176 Translating Moves 179 Finding Analogous Moves 182 Exploring Example Moves 185 Key Takeaways 194 Part IV Metacognition 195 13 Thinking About Moves 197 Mapping Your Moves 198 Creating a Move Map 200 Key Takeaways 207 14 Being Metacognitive 209 Reflecting to Choose Your Strategy 211 Asking Metacognitive Questions 212 Key Takeaways 218 Part V Activating Innovation 219 15 Fueling Innovation 221 Harness Ambiguity 222 Embrace Failure 226 Key Takeaways 232 16 Take Small Steps 233 Increasing Innovation-ish-ness 234 Giving Yourself Permission 235 You Have What You Need to Start 238 Key Takeaways 240 Epilogue 243 Glossary 249 Endnotes 255 Some Sources of Moves and Inspiration 291 Index 297