PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Innovating with Impact

An Economist Edge book

Ted Ladd Alessandro Lanteri

$24.99

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Economist Books
30 May 2023
Series: Economist Edge
'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google

It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.

In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.

This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.

The Economist Edge series: books that give you the edge, also available, Branding That Means Business.

By:   ,
Imprint:   Economist Books
Country of Publication:   United Kingdom
Edition:   Main
Dimensions:   Height: 196mm,  Width: 128mm,  Spine: 22mm
Weight:   200g
ISBN:   9781800810174
ISBN 10:   1800810172
Series:   Economist Edge
Pages:   240
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Ted Ladd is a Dean and Professor of Entrepreneurship at the Hult International Business School and teaches innovation at Harvard University. The most recent start-up he participated in was acquired by Google. Alessandro Lanteri is Professor of Strategy at ESCP Business School and teaches executive education programs for Said Business School and London Business School. He is the author of CLEVER.

Reviews for Innovating with Impact: An Economist Edge book

PRAISE FOR PREVIOUS 'ECONOMIST EDGE' TITLES * : * Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of Business By bridging the gap between brain science and business effects, they have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands * A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *


See Also