Information Experience

The Strategy and Tactics of Design Thinking

Craig Baehr

$269.95 $216.16

Hardback

Forthcoming
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English

State University of New York Press
01 June 2025

Illustration & commercial art; Communication studies; Publishing industry; Technology: general issues

Series: SUNY series, Studies in Technical Communication

Information isn't simply read or used, rather it creates a holistic experience for users.

Information Experience provides a usable framework for developing information products and design thinking practices for a wide range of projects, including application development, content creation, instructional materials, and user experience design. Whether content is created by human, machine, or artificial intelligence, memorable information experiences begin with the user, encompassing how user research, content development strategies, and design tactics fit together in creating engaging information experiences and products. The book provides an in-depth discussion of the components of information experience, including user perception, cognition, environment design, strategic branding, and tactical design. Collectively, these elements provide a foundation for understanding how information products function on a level beyond utility, as holistic and immersive experiences for users.

By: Craig Baehr
Imprint: State University of New York Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 23mm
Weight: 476g
ISBN: 9798855802740
Series: SUNY series, Studies in Technical Communication
Pages: 250
Publication Date: 01 June 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Craig Baehr teaches graduate courses in technical communication at Arizona State University and professional certification preparatory courses for the Society for Technical Communication's Certified Professional Technical Communicator program as an APMG International Accredited Trainer. He is the author of several books, including Web Development: A Visual Spatial Approach and The Agile Communicator: Principles and Practices of Technical Communication.

Reviews for Information Experience: The Strategy and Tactics of Design Thinking

""Information Experience takes information design into the modern era. I like the re-envisioning of information design as information experience, which puts this work in line with developments in sister disciplines. By expanding information design into information experience, the author creates a venue for a new, modern look at the way we produce, design, and create experiences around information. Further, the book shows why we need to think about information as an important aspect of technical communication."" — Guiseppe Getto, coeditor of Content Strategy in Technical Communication