Jeff Hoffman is the co-chair of the industrial real estate practice at one of Wisconsin's oldest commercial real estate firms. A lifelong Wisconsin resident and a University of Wisconsin-Whitewater graduate, Jeff has advised on more than $1.3 billion in transactions for Wisconsin-based companies and developers. He has served in leadership roles for several business trade associations that improve the state's business climate, including the Waukesha County Business Alliance, Commercial Association of REALTORS Wisconsin, and the Wisconsin REALTORS Association.
"""Access to a skilled workforce is currently the number-one priority of the WMC membership. Jeff makes a strong case that the state of Wisconsin has what it takes to grow the talent that our industrial companies will need to stay on top."" - Wade Goodsell, COO of Wisconsin Manufacturers & Commerce ""As I talk to my NAIOP peers around the country, the states that are excelling are laser-focused on growing their populations. A low-hanging fruit for Wisconsin can be found in delivering the additional real estate opportunities that are needed to support both expanding businesses and forming new households. Jeff's book presents a clear path for both what kind of real estate development communities should be focused on and how they can deliver."" - Jim Villa, CEO of NAIOP Wisconsin ""As we look to recruit and retain the workforce of the future, affordable workforce housing can provide a critical competitive advantage for Wisconsin. Jeff's take on the importance of increasing the inventory of single-family residences is a must-read for any community that is looking to grow."" - Mike Theo, CEO of Wisconsin REALTORS Association ""Wisconsin's storied past of industrial dominance is facing a demographic crossroad, and businesses and communities alike must take action. Industrial Is What We Do is an easy-to-follow roadmap for how Wisconsin can win in the era of Industry 4.0."" - Tracy Johnson, CEO of the Commercial Association of REALTORS Wisconsin"