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English
Oxford University Press
22 November 2022
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.

By:   , , , , , , , ,
Imprint:   Oxford University Press
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 10mm
Weight:   262g
ISBN:   9780192869449
ISBN 10:   0192869442
Pages:   204
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Dr. Srilatha Palekar is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She has academic experience of more than ten years. She specializes in finance. Dr. Arun Pardhi is Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Human Resource Management. Dr. Pardhi has more than thirty years of experience in the industry and the academy. He has published thirty research papers in national and international journals. Dr. Sunanda Jindal is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She holds a PhD in Marketing Management from Choudhary Charan Singh University, Meerut. She has thirteen years of academic experience and teaches Marketing Management, Consumer Behaviour, Sales and Distribution Management, and Services Marketing.

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