InCredible Communication

Uncover the Invaluable Art of Selling Yourself

Rebecca Weintraub, Steven Lewis

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Hardback

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English

Bloomsbury Business
31 May 2022

Business communication & presentation; Advice on careers & achieving success

The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator.

In today’s competitive business landscape,

the art of communication is more important

than ever. It’s essential to develop a deep

awareness of not only what we say, but also

how we deliver it, resulting in a message

that is both credible and incredibly impactful.

In this era of digital communication and

information overload, clear messaging has

never been more vital – and personal

credibility has never been more valuable.

Regardless of experience or expertise, no

interview, pitch or meeting will be successful

unless it is succinctly, confidently and

convincingly delivered.

InCredible Communication brings 75 years’

combined experience of practical

expertise to the art of effective business

communication. Exploring both individual

credibility and wider corporate culture, this

book provides intuitive tools and techniques

that anyone can use to become a more

effective communicator or salesperson.

It explores the best techniques when

communicating in any medium – whether

you are conversing in-person, over Zoom

or even via social media.

By: Rebecca Weintraub, Steven Lewis
Imprint: Bloomsbury Business
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm,
Weight: 518g
ISBN: 9781472991720
ISBN 10: 1472991729
Pages: 256
Publication Date: 31 May 2022
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Steven Lewis is a Communication Strategist with an extensive background in training creative corporate leaders on their presentation skills. He is an elite personal presentation trainer who has worked with senior executives at NBCUniversal, Warner Bros., Verve Mobile, Hulu, Paramount, Fox and Stitch Fix. He has worked with various directors and actors for their promotional tours, including Tom Cruise, Zac Efron and Jennifer Lawrence. Rebecca Weintraub, PhD is an expert in strategic communication, leadership and organizational communication. She is a Clinical Professor of Communication and Director of the Master’s Program at the USC Annenberg School of Communication. Over the course of her career she has worked as a communication consultant and a corporate communication executive. Her clients have included senior executives from an array of industries including infrastructure, publishing, aerospace, automotive and military.

Reviews for InCredible Communication: Uncover the Invaluable Art of Selling Yourself

Weintraub and Lewis’ InCredible Communication provides a blueprint by which each of us can learn to refine and leverage our communication skills at a time when they are needed more than ever. -- Willow Bay, Dean, USC Annenberg School for Communication and Journalism InCredible Communication is the book I’ve been waiting for. This take-action book is filled with hands-on, practical communication tools to manage your reputation, your context and the story you want to tell about yourself. -- Ron Ricci, Founder and CEO, The Transparency Imperative Weintraub and Lewis have laid out a clear plan for action for navigating today’s very complicated world which requires even more finely honed communication skills than ever before. It’s a book that I will refer to over and over again. -- Carol Nygren, SVP Strategic Business Development, Cityneon Holdings Whether you are just starting your career or are at the top of your game leading an organization, InCredible Communication will provide you with the insights and actionable tools necessary to be a credible and effective communicator and leader. -- Vince Klaseus, President, Universal Brand Development, NBCUniversal