Impact of Digital Transformation on Business Growth and Performance

Sérgio Maravilhas, Rodrigo Ladeira

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Hardback

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English

IGI Global
26 March 2025

Business innovation; Research & development management; Enterprise software

Digital transformation continues to drive business growth and performance in today's fast-paced market landscape. By integrating advanced technologies like artificial intelligence, cloud computing, and data analytics, organizations can streamline operations, enhance customer experiences, and make data-driven decisions. This shift enables businesses to respond swiftly to market changes while fostering innovation and collaboration. Companies must leverage digital tools to optimize processes and unlock new revenue streams. Further research into these solutions may better position companies to compete in the growing digital economy, reshaping their strategies for success. Impact of Digital Transformation on Business Growth and Performance provides insights into the effects of digital technology on business and organizational growth and performance. It offers solutions for improved development through technology like machine learning, quantum science, and digital technology. This book covers topics such as digital marketing, entrepreneurship, and human resources, and is a useful resource for business owners, entrepreneurs, computer engineers, marketers, academicians, and researchers.

Edited by: Sérgio Maravilhas, Rodrigo Ladeira
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 37mm
Weight: 1.361kg
ISBN: 9798369397831
Pages: 640
Publication Date: 26 March 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Sérgio Maravilhas is a Visiting Professor at UFBA, Brazil. More than 39 years of professional experience. With two Post-Docs, one from UFBA (Patents and innovation) and another from UNIFACS (FAB LABS), both with PNPD/CAPES Grants; PhD in Information and Communication in Digital Platforms (FCT Grant) from Porto and Aveiro Univs., Portugal; a Master Science in Information Management (FEUP + Sheffield University, UK); a Postgrad Course in ICT (FEUP); a Postgrad in Innovation and Technological Entrepreneurship (FEUP + North Carolina State University, USA); and a 5 years Degree in Philosophy, Educational Branch (FLUP) and another one in Librarianship (Brazil). A Teacher since 1998, worked at ESE-IPP (Teacher/Supervisor - Internet@School project, 2002/2005), and a University Lecturer and Researcher since 2005 at Aveiro University, and since 2010 at ULP and IESFF in Masters and MBAs. Teaches Marketing, Research Methods, Creative Processes, Innovation, Intellectual and Industrial Property, Technology Watch, Information Management, Organizational Behaviour, ICT, Sales, and Neuro-Linguistic Programming. Publishes about Patent Information, Innovation, Marketing, Web 2.0, Web Radio, FAB LABS, Technology, and Sustainability.