Impact: A Complete Guide to Creating a User Research Practice at Your Organization

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Nikki Anderson

Impact

A Complete Guide to Creating a User Research Practice at Your Organization

Nikki Anderson

$273

Hardback

Forthcoming
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English

CRC Press
16 September 2025

Industrial: Commercial Art & Design; Internet guides & online services; Web graphics & design; Databases & the Web; Computer science

Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.

Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.

By: Nikki Anderson
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781041046486
ISBN 10: 1041046480
Pages: 416
Publication Date: 16 September 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Nikki Anderson, founder of User Research Strategist, helps user researchers become strategic decision-makers through her Substack, podcast, and speaking engagements. Known for transparency and actionable insights, she’s shaping the future of research while chasing waves and geeking out over Pokémon.