Janet M. Decker is the author of 11th Hour: Introduction to Immunology, published by Wiley.
Chet's knowledge of direct marketing goes long and deep. His expertise is invaluable-this book will help any business looking to implement smart and effective direct programs to succeed. -Rena Kilgannon, President, Kilgannon, Inc. Chet Meisner's The Complete Guide to Direct Marketing is a highly practical and comprehensive guide to direct marketing. What I particularly liked about this book is the integrated approach to all types of direct marketing: mail, phone, e-mail campaigns and their use as lead generation for the sales force. -Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University The title says it all. You can spend millions of dollars figuring out what really works in direct marketing, or you can buy this book and get results immediately. It's packed with real-world, practical advice and examples. I just wish Chet had written it 20 years ago. -Chris Coleman, author, The Green Banana Papers