Immersive Technology for the Gig Economy

Transformative Business Practices

Anna Masłoń-Oracz, Pooja Kansra, Sugandh Arora , Sumit Oberoi

$593.95 $474.82

Hardback

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English

IGI Global
11 June 2025

Economics; Small businesses & self-employed; Virtual reality

Immersive technology, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), reshapes the gig economy by enabling transformative business practices that redefine how work is performed, delivered, and experienced. As gig workers rely on digital platforms for employment, immersive tools provide new ways to train, collaborate, and interact with clients across sectors. From virtual onboarding sessions and AR-guided task assistance to freelance marketplaces, these technologies enhance productivity, engagement, and accessibility. By bridging the gap between physical and digital workspaces, immersive technology can improve operational efficiency while expanding opportunities within the evolving landscape of flexible, on-demand labor. Immersive Technology for the Gig Economy: Transformative Business Practices examines the emergence of the gig economy within organizational developments. It highlights new models developed to handle global concerns affecting all businesses, focusing on managing information and resources that benefit entrepreneurs. This book covers topics such as logistics, automation, and sustainable development, and is a useful resource for business owners, economists, engineers, academicians, researchers, and scientists.

Edited by: Anna Masłoń-Oracz, Pooja Kansra, Sugandh Arora, Sumit Oberoi
Imprint: IGI Global
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm, Spine: 32mm
Weight: 1.202kg
ISBN: 9798337312903
Pages: 950
Publication Date: 11 June 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Pooja Kansra is Head of the Department at Mittal School of Business, Lovely Professional University, Punjab, India. Her areas of interest include econometric methods, microeconomics, macroeconomics, managerial economics, quantitative techniques, and the economics of health and education. She holds a Master's in Economics from Guru Nanak Dev University, Amritsar, and a Doctorate degree from Punjab Technical University, Jalandhar. She is a member of the Indian Economic Association. Her research interests include health economics, insurance, and service operation management. She is an avid researcher and has presented papers at various national and international conferences. She has numerous research papers published in refereed national and international journals of repute.