Identity Designed

The Process: Research, Strategy, Design, Implementation

David Airey

$79.99

Hardback

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English

Rockport Publishers Inc.
14 May 2024

Art techniques & principles; Graphic design; Illustration & commercial art

Identity Designed is an essential reference on the process of brand identity design, including examples from today's top designers.

In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career-he also features compelling case studies from top-level design studios such as Frost
*collective, Pentagram, Bond, Bielke&Yang, Manual, Dutchscot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you're a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

By: David Airey
Imprint: Rockport Publishers Inc.
Country of Publication: United States
Dimensions: Height: 254mm, Width: 216mm,
Weight: 1.134kg
ISBN: 9780760384060
ISBN 10: 0760384061
Pages: 240
Publication Date: 14 May 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction 01 Research 02 Strategy 03 Design 04 Implementation The End Acknowledgments About the Author Index

David Airey is an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is the author of Identity Designed, Identity Designed: The Process, Logo Design Love, and Work for Money, Design for Love.

Reviews for Identity Designed: The Process: Research, Strategy, Design, Implementation

""A high value and unreservedly recommended addition to personal, professional, community, and college/university library Business Marketing Reserch and Branding/Logo collections and supplemental curriculum studies lists."" * Midwest Book Review *